Xooma Xcel Wildfire!

Clean drinking water from a tap was one of the great technological and medical advances of the industrial revolution. The Romans pioneered the idea but used lead pipes with devastating effects. However, clean tap water is no longer good enough. So you don't die of thirst, it is now required that you carry water with you in case you get caught short. Bottled water is marketing's greatest triumph. We flush our toilets with water of a purity unfound in the developing world. As the planet burns and global warming promises to see us all off, we happily bottle, process and truck water all over the country then pay more for it than petrol or beer, while all the time there's perfectly adequate supply piped to within walking distance.

Add X2O to tap water to create the "World's Most Perfect Water!"